Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

03.29.2022

Purdue Agribusiness Review, Strategy

Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses

When one thinks of Apple’s success as a company, it is likely some images quickly...

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06.27.2022

Purdue Agribusiness Review, Strategy

Scaling Ideas into Success

The concepts of innovation and disruption are not new. In his many articles and book...

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06.27.2022

Purdue Agribusiness Review, Strategy

The Customer Journey: Where are You Going Wrong?

Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer...

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03.27.2023

Purdue Agribusiness Review, Strategy

Pathways for Innovation

We reached a time when most companies, especially those winning in their industries, realized their...

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03.29.2023

Purdue Agribusiness Review, Strategy

How Farmers Interact with Digitization of the Agricultural Value Chain

This article examines different market segments of the crop protection market and how that is...

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03.29.2023

Management, Purdue Agribusiness Review, Strategy

Modern Chinese Management and Agribusiness

China is one of the most major food producers and consumers in the world. More...

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05.01.2024

Agribusiness, Featured, Purdue Agribusiness Review, Research, Risk Management, Strategy

A trifecta of strategies for agribusinesses amidst unprecedented change

In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving...

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09.28.2023

Management, Purdue Agribusiness Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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09.28.2023

Agribusiness, Management, Purdue Agribusiness Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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12.09.2020

Agribusiness, Purdue Agribusiness Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

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