Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

05.01.2024

Agribusiness, Featured, Management, Purdue Agribusiness Review, Research

The impact of diversification strategies on small and medium enterprises

Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties....

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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05.01.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

Navigating Resilience: Challenges and strategies in U.S. agricultural and food supply chains

Amidst disruptions, agribusinesses must balance resilience and efficiency, navigating complex trade-offs and policy impacts for...

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03.21.2016

Purdue Agribusiness Review

Talented people and strong brands

he authors note that typically researchers have considered individually the impacts of brand equity and...

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03.21.2016

Purdue Agribusiness Review

Book Review: Discovery-Driven Growth

n Discovery-Driven Growth, the authors write about how companies can confidently plan and pursue more...

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03.21.2016

Purdue Agribusiness Review

Firm boundary decisions in solution business

The purpose of the research paper was to analyze the drivers that lead manufacturers to...

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03.21.2016

Purdue Agribusiness Review

Marketing or sales: the executive decision

The authors looked at 246 companies to consider financial performance differences between companies with an...

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09.22.2016

Purdue Agribusiness Review

Trust in buyer-seller relationships

This research looks at two types of trust in buyer-seller relationships: Calculated and Relational. Calculated...

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09.22.2016

Purdue Agribusiness Review

Factors of employee job satisfaction

This study examined the importance of the key factors that lead to high job satisfaction....

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09.22.2016

Purdue Agribusiness Review

Customer orientation and organizational performance

The authors of the article focused on understanding which orientation (customer, competitor or technology) or...

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