Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

05.01.2024

Agribusiness, Featured, Purdue Agribusiness Review, Research, Risk Management, Strategy

A trifecta of strategies for agribusinesses amidst unprecedented change

In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving...

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09.28.2023

Management, Purdue Agribusiness Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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09.28.2023

Agribusiness, Management, Purdue Agribusiness Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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12.09.2020

Agribusiness, Purdue Agribusiness Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

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05.01.2024

Agribusiness, Featured, Management, Purdue Agribusiness Review, Research

The impact of diversification strategies on small and medium enterprises

Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties....

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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05.01.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

Navigating Resilience: Challenges and strategies in U.S. agricultural and food supply chains

Amidst disruptions, agribusinesses must balance resilience and efficiency, navigating complex trade-offs and policy impacts for...

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03.21.2016

Purdue Agribusiness Review

Talented people and strong brands

he authors note that typically researchers have considered individually the impacts of brand equity and...

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03.21.2016

Purdue Agribusiness Review

Book Review: Discovery-Driven Growth

n Discovery-Driven Growth, the authors write about how companies can confidently plan and pursue more...

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03.21.2016

Purdue Agribusiness Review

Firm boundary decisions in solution business

The purpose of the research paper was to analyze the drivers that lead manufacturers to...

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