Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

12.11.2019

Agribusiness, Marketing, Purdue Agribusiness Review, Strategy

Infusing Emotion into the Customer Journey

Mapping the customer journey and thinking of ways to improve the customer experience have seen...

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12.11.2019

Agribusiness, Purdue Agribusiness Review, Sales, Strategy

Competitive Intelligence in Practice

This article had the objective of exploring the use of competitive intelligence in the retail...

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12.11.2019

Agribusiness, Leadership, Management, Purdue Agribusiness Review

How to Create Curious Employees

This Quarterly Review article is different from others I have done in that it is...

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12.11.2019

Agribusiness, Purdue Agribusiness Review, Strategy

Balancing Business Models and Competitive Strategy

The authors’ research identifies the current business trend of focusing considerable attention on business models,...

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03.17.2020

Agribusiness, Management, Purdue Agribusiness Review, Strategy

Rethink Your Business for the Digital Age

In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David Rogers identifies...

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03.17.2020

Agribusiness, Management, Purdue Agribusiness Review, Strategy

No Points for Original Thought: All That Matters Is Execution

In the mid 1990’s, I had the honor of leading the operations and technology teams...

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03.17.2020

Agribusiness, Purdue Agribusiness Review, Risk Management, Strategy

Competitive Intelligence Embeddedness

Competitive intelligence helps firms to develop a competitive advantage when the entire organization and its...

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03.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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03.19.2020

Agribusiness, Purdue Agribusiness Review, Strategy

Beyond Artificial Intelligence

Many companies are directing resources to data and analytics of all sorts. There has been...

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06.17.2020

Leadership, Purdue Agribusiness Review, Strategy

Vigilance in the Midst of Fundamental Changes

Even before COVID-19, the food production and distribution industries were facing a time of significant...

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