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Purdue Agribusiness Review
Browse Purdue Agribusiness Review Posts
06.23.2016
Purdue Agribusiness Review
Measuring marketing outcomes
Authors aim to establish a theoretical framework to evaluate contribution through marketing outcomes in firm’s...
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03.21.2016
Purdue Agribusiness Review
Marketing or sales: the executive decision
The authors looked at 246 companies to consider financial performance differences between companies with an...
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03.21.2016
Purdue Agribusiness Review
Firm boundary decisions in solution business
The purpose of the research paper was to analyze the drivers that lead manufacturers to...
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03.21.2016
Purdue Agribusiness Review
Book Review: Discovery-Driven Growth
n Discovery-Driven Growth, the authors write about how companies can confidently plan and pursue more...
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03.21.2016
Purdue Agribusiness Review
Talented people and strong brands
he authors note that typically researchers have considered individually the impacts of brand equity and...
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