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Purdue Agribusiness Review
Browse Purdue Agribusiness Review Posts
06.27.2022
Purdue Agribusiness Review
,
Strategy
The Customer Journey: Where are You Going Wrong?
Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer...
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06.27.2022
Purdue Agribusiness Review
,
Strategy
Scaling Ideas into Success
The concepts of innovation and disruption are not new. In his many articles and book...
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06.27.2022
Agribusiness
,
Industry Analysis
,
Purdue Agribusiness Review
Resetting the Table
The food production and distribution industry is increasingly at the forefront of public discussion and...
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06.27.2022
Agribusiness
,
Purdue Agribusiness Review
How Farmers Markets Support Local Agriculture
Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...
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03.29.2022
Purdue Agribusiness Review
,
Strategy
Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses
When one thinks of Apple’s success as a company, it is likely some images quickly...
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03.29.2022
Purdue Agribusiness Review
,
Strategy
Jobs to be Done
We all know and have heard many times that innovation is what feeds sustainable growth...
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03.29.2022
Marketing
,
Purdue Agribusiness Review
Using Brand Nostalgia to Improve Customer Loyalty
Marketing is more important now than ever before due to the increased visibility and availability...
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09.23.2021
Agribusiness
,
Purdue Agribusiness Review
,
Strategy
The Pursuit of Ideas and Ideals
Business landscapes are changing at a pace never seen before. The amount and diversity of...
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09.23.2021
Agribusiness
,
Purdue Agribusiness Review
How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals
In 2015, the United Nations introduced the Sustainable Development Goals (SDGs), which are expected to...
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09.23.2021
Marketing
,
Purdue Agribusiness Review
,
Strategy
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?
A recently published paper in the International Journal of Retail and Distribution Management studied the...
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