Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

Improving-Brand-Reputation

09.23.2021

Purdue Agribusiness Review, Strategy

Improving Brand Reputation Using Social Media

The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...

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Using Big Data to Connect Company & Customer Core Values

06.23.2021

Agribusiness, Purdue Agribusiness Review, Strategy

Using Big Data to Connect Company and Customer Core Values

As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect...

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If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

06.23.2021

Purdue Agribusiness Review, Strategy

If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes...

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Cooperate or Compete…Why Not Both?

06.23.2021

Purdue Agribusiness Review, Strategy

Cooperate or Compete? Why Not Both?

In this article, the authors conduct an extensive review of the literature, engage a panel...

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Digital Technologies: Innovating for the Future of the Agri-Food Industry

06.23.2021

Industry Analysis, Purdue Agribusiness Review, Strategy

Digital Technologies: Innovating for the Future of the Agri-Food Industry

According to McKinsey & Company, April 21, 2021 was marked as World Creativity and Innovation...

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Cultural Impact on Mobile Banking Use

03.24.2021

Agribusiness, Finance, Purdue Agribusiness Review

Cultural Impact on Mobile Banking Use

Technological advances are being made in many areas such as big data, biotechnology, robotics and...

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Challenges of Implementing Omnichannel Marketing

03.24.2021

Marketing, Purdue Agribusiness Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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Using Technology to Address Farm Labor Shortages - Effective or Not?

03.24.2021

Purdue Agribusiness Review, Strategy

Using Technology to Address Farm Labor Shortages – Effective or Not?

Economists have always been interested in the interactions between capital and labor. In a recent...

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The Role of Digital Technology in Agribusiness

03.24.2021

Purdue Agribusiness Review

The Role of Digital Technology in Agribusiness

This paper analyzes the effect of digital transformation on value creation and attempts to improve...

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Measuring Return on Sustainability Investment

03.24.2021

Finance, Purdue Agribusiness Review

Measuring Return on Sustainability Investment

The topic of sustainability has been gaining an immense amount of attention, even before the...

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