Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

06.07.2019

Purdue Agribusiness Review

The Darker Side of Sustainability

Implementing environmentally sustainable business practices (SBPs) is increasingly important for a firm’s “triple bottom line”—that...

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06.07.2019

Purdue Agribusiness Review

The Science Behind Chick-fil-A’s Winning Ways

This paper seeks to understand the role of emotional labor on customer loyalty. Emotional labor...

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06.07.2019

Purdue Agribusiness Review

How Data Analytics is Transforming Agriculture

“How Data Analytics is Transforming Agriculture” by Xuan Pham and Martin Stack presents the rise...

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06.27.2022

Agribusiness, Industry Analysis, Purdue Agribusiness Review

Resetting the Table

The food production and distribution industry is increasingly at the forefront of public discussion and...

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06.27.2022

Agribusiness, Purdue Agribusiness Review

How Farmers Markets Support Local Agriculture

Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

The power of smart questions in leadership

Rapid change and heightened uncertainty in the business environment makes asking the right questions even...

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08.14.2024

Agribusiness, Featured, Industry Analysis, Marketing, Purdue Agribusiness Review

Regenerative agriculture: All buzz?

Interest around the term regenerative agriculture is growing, but there is still much uncertainty among...

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09.23.2021

Purdue Agribusiness Review, Strategy

Improving Brand Reputation Using Social Media

The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...

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09.23.2021

Marketing, Purdue Agribusiness Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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