Quarterly Review

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06.23.2016

Quarterly Review

Salesperson influence on stakeholders

Modern frontline employees (salespeople) are often required to manage relationships with different stakeholders to effectively...

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06.23.2016

Quarterly Review

Creating value through sustainability practices

This study develops an analytical model of corporate sustainability to demonstrate that firms can achieve...

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06.23.2016

Quarterly Review

Measuring marketing outcomes

Authors aim to establish a theoretical framework to evaluate contribution through marketing outcomes in firm’s...

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03.21.2016

Quarterly Review

Marketing or sales: the executive decision

The authors looked at 246 companies to consider financial performance differences between companies with an...

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03.21.2016

Quarterly Review

Firm boundary decisions in solution business

The purpose of the research paper was to analyze the drivers that lead manufacturers to...

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03.21.2016

Quarterly Review

Book Review: Discovery-Driven Growth

n Discovery-Driven Growth, the authors write about how companies can confidently plan and pursue more...

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03.21.2016

Quarterly Review

Talented people and strong brands

he authors note that typically researchers have considered individually the impacts of brand equity and...

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