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12.03.2025
Agribusiness
,
Agribusiness Review
,
Featured
,
Production Agriculture
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Research
Understanding farmer attitudes toward diversification
Farmers see both risks and opportunities in diversification. This review highlights key barriers, motivations and...
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12.03.2025
Agribusiness
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Agribusiness Review
,
Featured
,
Research
,
Sales
Adapting Value in Complex Markets: How salespeople should tailor messaging
Sales success improves when value messages are tailored to each decision-maker. This review highlights how...
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12.03.2025
Agribusiness
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Agribusiness Review
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Featured
,
Generative AI
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Research
,
Sales
The impact of generative AI on B2B sales performance
GenAI improves sales conversations and efficiency, but adoption depends on leadership support. This review highlights...
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12.03.2025
Agribusiness
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Agribusiness Review
,
Featured
,
Research
Consumer Demand for Hybrid Beef: Beef, plant-based or both?
Research shows hybrid beef appeals to flexitarian consumers and younger buyers, offering growth opportunities without...
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10.30.2025
Agribusiness
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Featured
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Industry Analysis
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Large Commercial Producers Survey
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Research
How U.S. Farmers Perceive Agricultural Dealers and Retailers: Insights from 2017 to 2025
Get a first look at insights from the 2025 Large Commercial Producer Survey – revealing...
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07.30.2025
Featured
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Research
,
Sales
Rethinking Sales Success: It’s not all about the close
Overemphasizing the close may hurt sales performance. Insights from Purdue’s Sales Excellence Survey reveal what...
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06.10.2025
Agribusiness
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Featured
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Industry Analysis
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Policy
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Research
New white paper explores chaos and disruption in the agri-food system
Purdue University and Kearney have partnered to bridge academia and industry, drive industry research, and...
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05.21.2025
Agribusiness
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Featured
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Industry Analysis
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Production Agriculture
,
Research
Performance Over Price: How farmers’ input buying behavior is evolving
Explore how large commercial producers are shifting input buying decisions, prioritizing performance over price and...
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03.31.2025
Agribusiness
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Education
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Featured
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Research
GLP-1 adoption and its impact on food demand
GLP-1 drugs impact food demand by reducing appetite and grocery spending. Explore how this trend...
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03.13.2025
Agribusiness
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Education
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Featured
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Research
Purdue, Kearney announce partnership to enhance agribusiness education and innovation
Purdue University and Kearney have partnered to bridge academia and industry, drive industry research, and...
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