Research

Browse Research Posts

01.30.2024

Agribusiness, Quarterly Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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01.25.2024

Agribusiness, Marketing, Research

How will tech enable agrifood trends of 2024?

Technological trends are not only addressing current challenges in the agriculture and food industry but...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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09.28.2023

Agribusiness, Education, Quarterly Review, Research, Strategy

Competitive advantage by learning

Agribusiness managers and directors must create a culture where people are incentivized to cultivate these...

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09.28.2023

Agribusiness, Management, Quarterly Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional Lenders in the Ag Credit Markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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Weather and Technological Change's Impact on Total Factor Productivity

12.09.2020

Quarterly Review, Research

Weather and Technological Change’s Impact on Total Factor Productivity

Total factor productivity (TFP) is a measure of economic efficiency and is commonly measured as...

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Ag Retailers' Role in Sustainability

10.16.2020

Featured, Research

Ag Retailers’ Role in Sustainability

Sustainability is undeniably one of the most important drivers of the new business landscape created...

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