Research

Browse Research Posts

understanding data analytics to reach new customers and minimize costs

09.10.2019

Agribusiness, Research, Strategy, Supply Chain

Value Chain Evolution Through Data Usage

The agricultural sector is highly competitive. At every level of the value chain, participants compete...

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The Service Profit Chain

03.21.2019

Agribusiness, Careers, Education, Industry Analysis, Leadership, Management, Marketing, Research, Sales, Strategy

What Do Sales Managers Manage?

The Service-Profit chain shows the relationship between employee activities and company profits. The concepts are...

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01.22.2019

Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

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10.23.2018

Agribusiness, Research

What Matters to Farmers: Contracts or Trust?

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10.23.2018

Agribusiness, Education, Featured, Research

Do consumers punish producers for labor disputes?

In the 1960s, Cesar Chavez and the United Farm Workers union successfully pressured producers into...

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10.23.2018

Agribusiness, Featured, Finance, Research, Strategy

Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers...

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06.26.2018

Agribusiness, Leadership, Management, Production Agriculture, Research, Sales, Strategy

Top 5 Reasons to Attend the National Conference for Food and Agribusiness

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09.12.2017

Agribusiness, Large Commercial Producers Survey, Production Agriculture, Research, Sales

Producers’ Purchasing Preferences in 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance,...

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing Your Customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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08.15.2017

Agribusiness, Education, Leadership, Management, Production Agriculture, Research, Sales

Generational Transfer of Decision-Making

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