Sales

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02.26.2025

Agribusiness, Leadership, Management, Quarterly Review, Sales

Hidden Champions: Enhancing competitive advantage through innovation and co-creation

Explore how digital leadership, ambidextrous innovation, and value co-creation can enhance competitive advantage in food...

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01.08.2025

Agribusiness, Featured, Research, Sales

How top salespeople measure and manage their succes

Top salespeople don’t just hit their numbers—they master the process behind them. Learn how tracking...

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Financial risks of deforestation in Brazil’s Cerrado

Expanding agriculture in Brazil's Cerrado may bring economic growth but poses severe climate and ecological...

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Maximizing the impact of digital touchpoints in farmer customer journeys

Enhance farmer relationships by strategically integrating digital touchpoints. Discover best practices for aligning digital tools...

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Prioritizing sales activities based on predictive data

Unlock sales potential with predictive analytics. Read Dr. Scott Downey's review of strategies to prioritize...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review, Sales

How customer knowledge and relationships drive margins

How companies market is shifting, how managers manage is shifting, and how salespeople sell is...

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07.30.2024

Marketing, Sales, Strategy

How to align sales and marketing

Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...

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03.15.2024

Agribusiness, Leadership, Management, Research, Sales

Optimizing Sales Management: Knowledge, coaching and continuous improvement

While we used to think that exceptional salespeople possessed an innate gift, recent data suggests...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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