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Sales

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Financial risks of deforestation in Brazil’s Cerrado

Expanding agriculture in Brazil's Cerrado may bring economic growth but poses severe climate and ecological...

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Maximizing the impact of digital touchpoints in farmer customer journeys

Enhance farmer relationships by strategically integrating digital touchpoints. Discover best practices for aligning digital tools...

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Prioritizing sales activities based on predictive data

Unlock sales potential with predictive analytics. Read Dr. Scott Downey's review of strategies to prioritize...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review, Sales

How customer knowledge and relationships drive margins

How companies market is shifting, how managers manage is shifting, and how salespeople sell is...

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07.30.2024

Marketing, Sales, Strategy

How to align sales and marketing

Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...

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03.15.2024

Agribusiness, Leadership, Management, Research, Sales

Optimizing Sales Management: Knowledge, coaching and continuous improvement

While we used to think that exceptional salespeople possessed an innate gift, recent data suggests...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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