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Sales

Browse Sales Posts

03.15.2024

Agribusiness, Leadership, Management, Research, Sales

Optimizing Sales Management: Knowledge, coaching and continuous improvement

While we used to think that exceptional salespeople possessed an innate gift, recent data suggests...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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09.28.2023

Agribusiness, Management, Quarterly Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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09.28.2023

Management, Quarterly Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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03.22.2022

Agribusiness, Management, Sales

What if You Could Be 10% Better?

One of the cool things I get to do in my role as a professor...

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