Sales

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Restarting Your Business

05.18.2021

Agribusiness, Featured, Sales

Restarting Your Business

As salespeople, we thrive on building relationships, expanding our network, interacting with our customers and...

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A Sales Management Checkilst

03.10.2021

Featured, Leadership, Management, Sales

A Sales Management Checklist

As we begin planning for our 2021 Sales Management and Leadership program, I thought it...

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How Did George Jetson Sell Spacely Space Sprockets?

06.25.2020

Featured, Sales

How Did George Jetson Sell Spacely Space Sprockets?

On the show The Jetsons, George Jetson worked for a company called Spacely Space Sprockets...

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Online Sales of Ag Inputs

06.19.2020

Featured, Sales, Strategy

Online Sales of Ag Inputs

The possibility of having a sizable online channel for selling or buying ag inputs has...

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Digitization Capability

06.17.2020

Agribusiness, Marketing, Quarterly Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

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Challenger Marketing

03.17.2020

Agribusiness, Marketing, Quarterly Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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Managing in a New Era

03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

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Competitive Intelligence in Practice

12.11.2019

Agribusiness, Quarterly Review, Sales, Strategy

Competitive Intelligence in Practice

This article had the objective of exploring the use of competitive intelligence in the retail...

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08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

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silhouette of man yelling into megaphone

06.20.2019

Agribusiness, Leadership, Marketing, Sales, Strategy

Can You Hear Me Now?

Recently, we had a group of about 20 sales managers on Purdue’s West Lafayette, IN...

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