Sales

Browse Sales Posts

How Did George Jetson Sell Spacely Space Sprockets?

06.25.2020

Featured, Sales

How Did George Jetson Sell Spacely Space Sprockets?

On the show The Jetsons, George Jetson worked for a company called Spacely Space Sprockets...

Read More
Online Sales of Ag Inputs

06.19.2020

Featured, Sales, Strategy

Online Sales of Ag Inputs

The possibility of having a sizable online channel for selling or buying ag inputs has...

Read More
Digitization Capability

06.17.2020

Agribusiness, Marketing, Quarterly Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

Read More
Challenger Marketing

03.17.2020

Agribusiness, Marketing, Quarterly Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

Read More

03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

Read More
Competitive Intelligence in Practice

12.11.2019

Agribusiness, Quarterly Review, Sales, Strategy

Competitive Intelligence in Practice

This article had the objective of exploring the use of competitive intelligence in the retail...

Read More

08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

Read More

06.20.2019

Agribusiness, Leadership, Marketing, Sales, Strategy

Can You Hear Me Now?

Recently, we had a group of about 20 sales managers on Purdue’s West Lafayette, IN...

Read More

05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

Read More

05.01.2019

Agribusiness, Finance, Leadership, Marketing, Sales

The Story Behind the Numbers

It’s no secret that the food and agribusiness industry is a fast-paced world of tight...

Read More

Workshops

Degrees

About

Contact

  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247