Sales

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Online Sales of Ag Inputs

06.19.2020

Featured, Sales, Strategy

Online Sales of Ag Inputs

The possibility of having a sizable online channel for selling or buying ag inputs has...

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How Did George Jetson Sell Spacely Space Sprockets?

06.25.2020

Featured, Sales

How Did George Jetson Sell Spacely Space Sprockets?

On the show The Jetsons, George Jetson worked for a company called Spacely Space Sprockets...

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A Sales Management Checkilst

03.10.2021

Featured, Leadership, Management, Sales

A Sales Management Checklist

As we begin planning for our 2021 Sales Management and Leadership program, I thought it...

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Restarting Your Business

05.18.2021

Agribusiness, Featured, Sales

Restarting Your Business

As salespeople, we thrive on building relationships, expanding our network, interacting with our customers and...

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03.22.2022

Agribusiness, Management, Sales

What if You Could Be 10% Better?

One of the cool things I get to do in my role as a professor...

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04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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07.30.2024

Marketing, Sales, Strategy

How to align sales and marketing

Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...

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05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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09.28.2023

Management, Purdue Agribusiness Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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