Sales

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09.28.2023

Management, Purdue Agribusiness Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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09.28.2023

Agribusiness, Management, Purdue Agribusiness Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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12.22.2014

Agribusiness, Human Resources, Sales, Strategy

Are You Giving Your Customers a Direct Line to the Competition

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09.01.2015

Agribusiness, Marketing, Sales, Strategy, Supply Chain

Fulfilling Changing Consumer Expectations of the Food Supply

The food industry has a long history of responding to changing demands for the products...

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09.01.2015

Marketing, Production Agriculture, Risk Management, Sales, Strategy

Rocky Ford Cantaloupe: The Challenge of Sweet Success

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers...

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09.01.2015

Agribusiness, Marketing, Sales, Strategy

Differentiating On Service Innovation at BASF

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil...

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09.01.2015

Agribusiness, Marketing, Risk Management, Sales, Strategy

Alltech Lexington Brewing and Distilling Company

Early September 2015 was an exciting time for Pearse Lyons, serial entrepreneur and founder of...

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08.23.2016

Agribusiness, Management, Production Agriculture, Sales

How Does Decision Making Shifts Across Generations?

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12.11.2019

Agribusiness, Purdue Agribusiness Review, Sales, Strategy

Competitive Intelligence in Practice

This article had the objective of exploring the use of competitive intelligence in the retail...

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