Strategy

Browse Strategy Posts

08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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09.28.2023

Agribusiness, Education, Purdue Agribusiness Review, Research, Strategy

Competitive advantage by learning

Agribusiness managers and directors must create a culture where people are incentivized to cultivate these...

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03.21.2019

Agribusiness, Careers, Education, Industry Analysis, Leadership, Management, Marketing, Research, Sales, Strategy

What do sales managers manage?

The Service-Profit chain shows the relationship between employee activities and company profits. The concepts are...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your electrician’s cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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08.01.2019

About the Center, Agribusiness, Leadership, Management, Strategy

Building on Our Vision: A Year of Innovative Growth

When Dr. Michael Gunderson started serving as the director for the Purdue University Center for...

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09.18.2017

Agribusiness, Large Commercial Producers Survey, Management, Marketing, Strategy

Procurement Strategies of Commercial Producers

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10.23.2018

Agribusiness, Featured, Finance, Research, Strategy

Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers...

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09.04.2025

Agribusiness, Featured, Leadership, Purdue Agribusiness Review, Strategy

Courageous leadership for uncertain times

In today’s volatile, uncertain world, waiting out the chaos isn’t enough. This review explores five...

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