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Strategy

Browse Strategy Posts

08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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08.01.2019

About the Center, Agribusiness, Leadership, Management, Strategy

Building on Our Vision: A Year of Innovative Growth

When Dr. Michael Gunderson started serving as the director for the Purdue University Center for...

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09.18.2017

Agribusiness, Large Commercial Producers Survey, Management, Marketing, Strategy

Procurement Strategies of Commercial Producers

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10.23.2018

Agribusiness, Featured, Finance, Research, Strategy

Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers...

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09.04.2025

Agribusiness, Featured, Leadership, Purdue Agribusiness Review, Strategy

Courageous leadership for uncertain times

In today’s volatile, uncertain world, waiting out the chaos isn’t enough. This review explores five...

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08.28.2025

Agribusiness, Featured, Marketing, Strategy

Managing communications in a cluttered space 

Discover five practical strategies to help your marketing messages stand out in agriculture’s crowded, competitive...

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08.05.2025

Agribusiness, Featured, Marketing, Sales, Strategy

Turning Segmentation into Sales: Tools, tactics and localization

Practical tools and dealer collaboration can turn marketing segments into real sales if they reflect...

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06.18.2025

Agribusiness, Featured, Marketing, Sales, Strategy

Why segmentation fails in ag sales and what to do about it

Discover why segmentation strategies often fail in ag sales, and how better sales tools and...

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05.28.2025

Agribusiness, Featured, Marketing, Purdue Agribusiness Review, Strategy

It’s not about which strategy is right, but how to implement it

Why do marketing strategies often fail? This review highlights key barriers to implementation and what...

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05.28.2025

Agribusiness, Featured, Purdue Agribusiness Review, Strategy

Sharpen your strategic decision-making process using lean strategy principles

Sharpen strategic decisions by applying lean principles to clarify priorities, reduce variation and embed discipline...

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