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09.09.2025
Letters
Back to School Campus Life: The 2025 Edition
Back-to-school season brings students—and predictable foot traffic—back to campus, revealing how undergraduate presence shapes local...
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08.15.2025
Letters
Back to School Shopping: The 2025 edition
Mobile location data reveal striking back-to-school shopping patterns, offering insight into seasonal consumer behavior and...
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08.05.2025
Letters
When not buying is the decision
Google search data reveal growing interest in “no buy,” highlighting how decisions about not purchasing...
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05.15.2025
Letters
From Enthusiasm to Skepticism: How Americans talk about ESG
Online conversations reveal how enthusiasm for ESG investing cooled over time, with sharp regional differences...
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04.15.2025
Letters
To be a salesperson is to be a helper, who hustles with a halo
A historical look at selling, trust, and ethics shows why the most effective salespeople hustle...
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03.11.2025
Letters
Unequal household impacts of the COVID-19 pandemic
Survey data from June 2020 reveal how households with children faced distinct economic, caregiving, and...
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02.25.2025
Letters
New drinks are all the rage, but they aren’t as boozy anymore
Mentions of beer, spirits, and seltzers are declining, while non-alcoholic drinks and wine gain traction...
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01.21.2025
Letters
Online and social media mentions of Purdue Extension’s programs and activities (2020 – 2024)
Analyzing social media mentions reveals Purdue Agriculture Extension’s impact, sentiment trends, and challenges in online...
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01.08.2025
Letters
Decoding Consumers: Myths, realities and lessons for 2025
There is an online data source that knows more about us than social media could...
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12.14.2023
Letters
Limited Edition and Seasonal Food
Reliably, we always come back to food in our conversation – something the data visibly...
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