Letters

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02.25.2025

Letters

New drinks are all the rage, but they aren’t as boozy anymore

Mentions of beer, spirits, and seltzers are declining, while non-alcoholic drinks and wine gain traction...

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01.21.2025

Letters

Online and social media mentions of Purdue Extension’s programs and activities (2020 – 2024)

Analyzing social media mentions reveals Purdue Agriculture Extension’s impact, sentiment trends, and challenges in online...

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01.08.2025

Letters

Decoding Consumers: Myths, realities and lessons for 2025

There is an online data source that knows more about us than social media could...

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12.05.2023

Letters

The google search bar knows a lot about you (and me, and everyone!)

There is an online data source that knows more about us than social media could...

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11.28.2023

Letters

Unspoken records of Cyber Monday amid Black Friday buzz

Thanksgiving is a time for giving thanks, time with family, and, while unflattering, the day...

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11.21.2023

Letters

Did you enjoy your “fall back” to Standard Time?

Researchers in the Department of Agricultural Economics at Purdue University are wondering about daylight saving...

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11.07.2023

Letters

#HappyHalloween2023 – That’s a wrap!

That’s a wrap on #HappyHalloween2023! It really was happy, as “Happy Halloween” was the top...

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10.24.2023

Letters

Liar, Liar

There are many reasons we lie or fail to share our true selves, but also...

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10.19.2023

Letters

No offense, but words do matter!

As an economist, I’ve come to loathe common phrases used in discussions regarding costs and...

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10.17.2023

Letters

Authenticity over plastic perfection

As we scroll through social media and see curated “highlight reels” from the lives of...

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