Consumer Corner: Letters

Lessons from Stressed-Out Consumers Scorned

Share Letter: Lessons from Stressed-Out Consumers Scorned February 6, 2023 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Humans have ever-evolving tastes and preferences. Further, there are...



Squirrels are Better than People

Share Letter: Squirrels are Better than People January 30, 2023 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Snowmen are better than people. (Okay, that’s unrelated to my point, but while...



You, The Consumer, (Almost Certainly) Don’t Know What You Want

Share Letter: You, The Consumer, (Almost Certainly) Don’t Know What You Want January 23, 2023 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Way, way back in June of 2020 … you remember...






It’s About the People

Share Letter: It’s About the People January 9, 2023 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics At the end of the day, it’s about the people. People make the difference in businesses, in...



Reflections from Consumer Corner #2022

Share Letter: Reflections from Consumer Corner #2022 January 2, 2023 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Time flies! As we look back on 2022 here on Consumer Corner, we’re excited...



Shades of Gray

Share Letter: Shades of Gray December 26, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Most of the pivotal aspects of ‘what we do’ in life can be boiled down to the decisions we make...



#BabyFormula

Share Letter: #BabyFormula December 19, 2022 | Letters Author: Nicole Olynk Widmar, Associate Department Head and Professor, Purdue University, Department of Agricultural Economics This week’s Consumer Corner letter is based on the recently published (December 6th,...



Marketplace Politics

Share Letter: Marketplace Politics December 12, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics, and Candace Croney, Associate Vice Provost for Diversity, Equity, Inclusion and Belonging...



We Do Not Talk Enough About the People

Share Letter: We Do Not Talk Enough About the People December 5, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics and Candace Croney, Associate Vice Provost for Diversity, Equity,...