Douglas Olsen

Douglas Olsen

ASSOCIATE PROFESSOR OF MARKETING, W. P. CAREY SCHOOL OF BUSINESS, ARIZONA STATE UNIVERSITY

Phone: 480-965-6157

Email: douglas.olsen@asu.edu

Douglas Olsen, B.Sc., MBA, Ph.D. is an Associate Professor of Marketing in W.P. Carey School of Business at Arizona State University and is active in both graduate and undergraduate programs and teaches marketing strategy, research methodology and marketing communication. He has been an instructor in a broad range of executive development programs related to business strategy and service excellence – major initiatives in the past year include work with Cobham Aerospace, Honeywell, Michelin and adidas. Over the past two decades, his dedication to teaching has been recognized with numerous awards for instructional excellence. On a pragmatic level, Douglas has been actively involved in consultation to both government and private enterprise.

Current academic work focuses on factors limiting and enhancing the success of innovation and technology commercialization, as is focused on in his book, The Five Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. His academic research has been published in journals that include: Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Experimental Psychology: Applied, Journal of Consumer Psychology an International Journal of Research in Marketing. His research has been presented at conferences in Canada, the United States, Europe, South America and Australia. On a personal side, Douglas is fascinated by contemporary design, furniture making and is a certified professional cook with a passion for bread making. He also thrives off of fitness and holds current Personal Trainer Certification from the American Council on Exercise.