Purdue Agribusiness Review

The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.

09.04.2025

Agribusiness, Featured, Quarterly Review

How AgriTech sustains competitiveness and delivers value

Integrating AgTech isn't optional. It's a competitive necessity. This review reinforces the strategic importance of...

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09.04.2025

Agribusiness, Featured, Quarterly Review

Redesigning value propositions for impact

This review shows how agribusinesses can rethink value propositions by addressing functional, emotional and social...

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09.04.2025

Agribusiness, Featured, Quarterly Review

The role of communication in digital agriculture adoption

Communication shapes how farmers adopt digital agriculture tools. This review compares U.S. and Brazilian soybean...

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09.04.2025

Agribusiness, Featured, Leadership, Quarterly Review, Strategy

Courageous leadership for uncertain times

In today’s volatile, uncertain world, waiting out the chaos isn’t enough. This review explores five...

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05.28.2025

Agribusiness, Production Agriculture, Quarterly Review

Double cropping as a climate adaptation strategy in U.S. agriculture

Double cropping may support climate resilience in U.S. agriculture, but it comes with trade-offs. Explore...

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05.28.2025

Agribusiness, Featured, Marketing, Quarterly Review, Strategy

It’s not about which strategy is right, but how to implement it

Why do marketing strategies often fail? This review highlights key barriers to implementation and what...

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05.28.2025

Agribusiness, Marketing, Quarterly Review

Seizing opportunities amid an evolving urban landscape

Explore how income, neighborhood change, and consumer preferences shape urban markets — and what food...

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05.28.2025

Agribusiness, Featured, Quarterly Review, Strategy

Sharpen your strategic decision-making process using lean strategy principles

Sharpen strategic decisions by applying lean principles to clarify priorities, reduce variation and embed discipline...

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02.26.2025

Agribusiness, Featured, Industry Analysis, Quarterly Review, Supply Chain

How GLP-1s may change the food system

Discover how GLP-1 drugs like Ozempic and Wegovy may reshape food demand, impacting calorie intake,...

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02.26.2025

Agribusiness, Featured, Leadership, Management, Quarterly Review, Risk Management

Uncertainty or opportunity? Leading through uncertain times

Discover how leaders can navigate uncertainty by building trust, embracing transparency and seizing opportunities....

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02.26.2025

Agribusiness, Quarterly Review, Supply Chain

How labeling influences consumer perceptions of bioengineered foods

Findings suggest that while the BE label enhances transparency, consumer skepticism toward bioengineered foods persists,...

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02.26.2025

Agribusiness, Leadership, Management, Quarterly Review, Sales

Hidden Champions: Enhancing competitive advantage through innovation and co-creation

Explore how digital leadership, ambidextrous innovation, and value co-creation can enhance competitive advantage in food...

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