Purdue Agribusiness Review

The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.

11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Financial risks of deforestation in Brazil’s Cerrado

Expanding agriculture in Brazil's Cerrado may bring economic growth but poses severe climate and ecological...

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Maximizing the impact of digital touchpoints in farmer customer journeys

Enhance farmer relationships by strategically integrating digital touchpoints. Discover best practices for aligning digital tools...

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11.07.2024

Agribusiness, Featured, Quarterly Review, Sales

Prioritizing sales activities based on predictive data

Unlock sales potential with predictive analytics. Read Dr. Scott Downey's review of strategies to prioritize...

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11.07.2024

Agribusiness, Featured, Policy, Quarterly Review, Research, Supply Chain

Software gaps hinder sustainability reporting in agri-food supply chains

Software gaps hinder sustainability reporting in agri-food supply chains. Explore Dr. Trey Malone's review of...

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08.14.2024

Agribusiness, Featured, Industry Analysis, Marketing, Quarterly Review

Regenerative agriculture: All buzz?

Interest around the term regenerative agriculture is growing, but there is still much uncertainty among...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review

The power of smart questions in leadership

Rapid change and heightened uncertainty in the business environment makes asking the right questions even...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review, Sales

How customer knowledge and relationships drive margins

How companies market is shifting, how managers manage is shifting, and how salespeople sell is...

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05.01.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review

The shift towards a customer-centric approach in agribusiness

Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth...

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05.01.2024

Agribusiness, Featured, Quarterly Review, Research, Risk Management, Strategy

A trifecta of strategies for agribusinesses amidst unprecedented change

In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving...

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05.01.2024

Agribusiness, Featured, Management, Quarterly Review, Research

The impact of diversification strategies on small and medium enterprises

Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties....

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05.01.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review

Navigating Resilience: Challenges and strategies in U.S. agricultural and food supply chains

Amidst disruptions, agribusinesses must balance resilience and efficiency, navigating complex trade-offs and policy impacts for...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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