Optimizing Sales Management: Knowledge, Coaching and Continuous Improvement Written by Dr. Scott Downey, Director and Professor Sales success hinges on a delicate balance of knowledge, strategy and execution, and sales managers are at the forefront of driving this...
A great moment for value-based sales in agribusiness Reviewers Luciano Thomé e Castro, Founding Partner at Markestrat Group Article ‘It’s almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets by Harri...
Article Newman, Claire and Brian C. Briggeman, “Farmers’ Perceptions of Building Trust.” International Food and Agribusiness Management Review, 19(2016): 57-76. Reviewer Dr. Brian Briggeman, Kansas State University Summary Trust is an integral part of maintaining any...
