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The Relationship Between Sales and Marketing

Author: Justin Funk, Managing Partner, Agri Studies One of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. While this may seem like a simple task that comes down to organizational and...



Do Marketers Need Sales People or Vice Versa?

In preparation for our summer and fall marketing courses, I’ve been thinking a lot about how marketing strategy has changed in my career. If we think about marketing decisions as being structured around four (or five) Ps—product, price, place (distribution), and...



A Cutting Crisis

A Cutting Crisis From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line...