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Agribusiness

Browse Agribusiness Posts

understanding data analytics to reach new customers and minimize costs

09.10.2019

Agribusiness, Research, Strategy, Supply Chain

Value Chain Evolution Through Data Usage

The agricultural sector is highly competitive. At every level of the value chain, participants compete...

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09.05.2019

Agribusiness, Leadership, Strategy, Supply Chain

Creating Value Through Blockchain Technology

As we navigate a world of constant advancement and disruption, could the phenomenon that is...

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08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

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08.19.2019

Agribusiness, Careers, Featured, Marketing, Production Agriculture, Strategy

Segmenting an Evolving Industry

For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting...

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08.01.2019

About the Center, Agribusiness, Leadership, Management, Strategy

Building on Our Vision: A Year of Innovative Growth

When Dr. Michael Gunderson started serving as the director for the Purdue University Center for...

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06.20.2019

Agribusiness, Leadership, Marketing, Sales, Strategy

Can You Hear Me Now?

Recently, we had a group of about 20 sales managers on Purdue’s West Lafayette, IN...

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06.14.2019

Agribusiness, Careers, Featured, Leadership, Management, Strategy

Connecting Talent from First-Level to C-Suite

Dr. Keith Halperin, senior client partner for Korn Ferry Hay Group and associated faculty with...

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06.07.2019

Purdue Agribusiness Review

How Data Analytics is Transforming Agriculture

“How Data Analytics is Transforming Agriculture” by Xuan Pham and Martin Stack presents the rise...

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06.07.2019

Purdue Agribusiness Review

The Science Behind Chick-fil-A’s Winning Ways

This paper seeks to understand the role of emotional labor on customer loyalty. Emotional labor...

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06.07.2019

Purdue Agribusiness Review

The Darker Side of Sustainability

Implementing environmentally sustainable business practices (SBPs) is increasingly important for a firm’s “triple bottom line”—that...

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    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
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