Agribusiness

Browse Agribusiness Posts

08.14.2024

Agribusiness, Featured, Industry Analysis, Marketing, Purdue Agribusiness Review

Regenerative agriculture: All buzz?

Interest around the term regenerative agriculture is growing, but there is still much uncertainty among...

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05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

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09.23.2021

Purdue Agribusiness Review, Strategy

Improving Brand Reputation Using Social Media

The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...

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09.23.2021

Marketing, Purdue Agribusiness Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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09.23.2021

Agribusiness, Purdue Agribusiness Review

How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals

In 2015, the United Nations introduced the Sustainable Development Goals (SDGs), which are expected to...

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09.23.2021

Agribusiness, Purdue Agribusiness Review, Strategy

The Pursuit of Ideas and Ideals

Business landscapes are changing at a pace never seen before. The amount and diversity of...

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03.29.2022

Marketing, Purdue Agribusiness Review

Using Brand Nostalgia to Improve Customer Loyalty

Marketing is more important now than ever before due to the increased visibility and availability...

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03.29.2022

Purdue Agribusiness Review, Strategy

Jobs to be Done

We all know and have heard many times that innovation is what feeds sustainable growth...

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03.29.2022

Purdue Agribusiness Review, Strategy

Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses

When one thinks of Apple’s success as a company, it is likely some images quickly...

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