Purdue University Center for Food and Agricultural Business logo.

Agribusiness

Browse Agribusiness Posts

09.28.2023

Agribusiness, Management, Purdue Agribusiness Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

Read the blog

09.28.2023

Management, Purdue Agribusiness Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

Read the blog

08.30.2023

What We’re Reading

Developing strategy in turbulent times

The food and agribusiness sector is facing turbulent times, but conscious management decisions can enable...

Read the blog

06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

Read the blog
Figure 1. Line chart showing U.S. Fed funds rate spikes before 2008 and after 2022.

05.12.2023

Agribusiness, Finance

What Does the Federal Fund Rate Increases at May FOMC Meeting Mean for Food and Agribusiness?

During the May 3rd Federal Open Market Committee (FOMC) meeting, FOMC voting members raised the...

Read the blog

03.29.2023

Management, Purdue Agribusiness Review, Strategy

Modern Chinese Management and Agribusiness

China is one of the most major food producers and consumers in the world. More...

Read the blog

03.29.2023

Purdue Agribusiness Review, Strategy

How Farmers Interact with Digitization of the Agricultural Value Chain

This article examines different market segments of the crop protection market and how that is...

Read the blog

03.27.2023

Purdue Agribusiness Review, Strategy

Pathways for Innovation

We reached a time when most companies, especially those winning in their industries, realized their...

Read the blog

03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional lenders in the agricultural credit markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

Read the blog

01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

Read the blog

Workshops

Degrees

About

Contact

  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247