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Agriculture

Browse Agriculture Posts

03.27.2023

Quarterly Review, Strategy

Pathways for Innovation

We reached a time when most companies, especially those winning in their industries, realized their...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional Lenders in the Ag Credit Markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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06.27.2022

Quarterly Review, Strategy

The Customer Journey: Where are You Going Wrong?

Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer...

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06.27.2022

Quarterly Review, Strategy

Scaling Ideas into Success

The concepts of innovation and disruption are not new. In his many articles and book...

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06.27.2022

Agribusiness, Industry Analysis, Quarterly Review

Resetting the Table

The food production and distribution industry is increasingly at the forefront of public discussion and...

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06.27.2022

Agribusiness, Quarterly Review

How Farmers Markets Support Local Agriculture

Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...

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  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247
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