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Agriculture
Browse Agriculture Posts
03.27.2023
Purdue Agribusiness Review
,
Strategy
Pathways for Innovation
We reached a time when most companies, especially those winning in their industries, realized their...
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03.23.2023
Agribusiness
,
Featured
,
Finance
,
Research
Non-traditional lenders in the agricultural credit markets
Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...
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01.11.2023
Agribusiness
Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies
Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...
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10.20.2022
Agribusiness
,
Careers
,
Featured
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Marketing
,
Strategy
Creating Social Impact with an Eye Towards Profitability
One thing that has always been clear to those in agribusiness is how closely our...
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08.26.2022
Agribusiness
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Careers
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Featured
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Marketing
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Strategy
Creating an Integrated and Cohesive Marketing Strategy
As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....
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07.29.2022
Agribusiness
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Featured
,
Marketing
Marketing to Farm Businesses
I’ve written before about how I believe one of the more significant challenges in any...
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06.27.2022
Purdue Agribusiness Review
,
Strategy
The Customer Journey: Where are You Going Wrong?
Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer...
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06.27.2022
Purdue Agribusiness Review
,
Strategy
Scaling Ideas into Success
The concepts of innovation and disruption are not new. In his many articles and book...
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06.27.2022
Agribusiness
,
Industry Analysis
,
Purdue Agribusiness Review
Resetting the Table
The food production and distribution industry is increasingly at the forefront of public discussion and...
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06.27.2022
Agribusiness
,
Purdue Agribusiness Review
How Farmers Markets Support Local Agriculture
Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...
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