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Agriculture

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Omnichannel-Strategy-Congruence

09.23.2021

Marketing, Quarterly Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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Improving-Brand-Reputation

09.23.2021

Quarterly Review, Strategy

Improving Brand Reputation Using Social Media

The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...

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leadership-is-a-journey thumbnail

08.30.2021

Agribusiness, Featured, Strategy

Leadership is a Journey, Not an Event

We’ve been through a lot this past year and a half. Across the board, we’ve...

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Using Big Data to Connect Company & Customer Core Values

06.23.2021

Agribusiness, Quarterly Review, Strategy

Using Big Data to Connect Company and Customer Core Values

As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect...

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If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

06.23.2021

Quarterly Review, Strategy

If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes...

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Cooperate or Compete…Why Not Both?

06.23.2021

Quarterly Review, Strategy

Cooperate or Compete? Why Not Both?

In this article, the authors conduct an extensive review of the literature, engage a panel...

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Digital Technologies: Innovating for the Future of the Agri-Food Industry

06.23.2021

Industry Analysis, Quarterly Review, Strategy

Digital Technologies: Innovating for the Future of the Agri-Food Industry

According to McKinsey & Company, April 21, 2021 was marked as World Creativity and Innovation...

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06.08.2021

Leadership, Management

What We Want in Our Leaders

The volume of information defining leadership — specifically, effective leadership — is remarkable. Organizations such...

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Agribusiness Data Analytics and Intelligence Roles

03.31.2021

Agribusiness, Featured, Strategy

Agribusiness Data Analytics and Intelligence Roles

It was clear before and even more so now after the events of the last...

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Opportunities in the Fresh Produce Supply Chain

03.30.2021

Featured, Industry Analysis, Production Agriculture, Supply Chain

Opportunities in the Fresh Produce Supply Chain

We watched as 2020 unleashed volatility on our food and agribusiness supply chains. In the...

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