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How Did George Jetson Sell Spacely Space Sprockets?

06.25.2020

Featured, Sales

How Did George Jetson Sell Spacely Space Sprockets?

On the show The Jetsons, George Jetson worked for a company called Spacely Space Sprockets...

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Ag Retailers' Role in Sustainability

10.16.2020

Featured, Research

Ag Retailers’ Role in Sustainability

Sustainability is undeniably one of the most important drivers of the new business landscape created...

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Agribusiness Data Analytics and Intelligence Roles

03.31.2021

Agribusiness, Featured, Strategy

Agribusiness Data Analytics and Intelligence Roles

It was clear before and even more so now after the events of the last...

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06.08.2021

Leadership, Management

What We Want in Our Leaders

The volume of information defining leadership — specifically, effective leadership — is remarkable. Organizations such...

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leadership-is-a-journey thumbnail

08.30.2021

Agribusiness, Featured, Strategy

Leadership is a Journey, Not an Event

We’ve been through a lot this past year and a half. Across the board, we’ve...

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Strategic-Changes-Shaping-A-New-Ag-Input-Retail-Industry

10.18.2021

Agribusiness, Featured, Strategy

Strategic Changes Shaping a New Ag Input Retail Industry

Ag input retail is a large and dynamic industry that has faced important trends in...

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06.27.2022

Agribusiness, Industry Analysis, Purdue Agribusiness Review

Resetting the Table

The food production and distribution industry is increasingly at the forefront of public discussion and...

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Graphic promoting Marketing to Farm Businesses Program.

07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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06.27.2022

Agribusiness, Purdue Agribusiness Review

How Farmers Markets Support Local Agriculture

Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...

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01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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