Dr. Allan Gray, Executive Director and Professor, Purdue University Center for Food and Agricultural Business Creating Great Choices: A Leader’s Guide to Integrative Thinking by Jennifer Riel and Roger L. Martin, Harvard Business Review Press Strategy is about...
Most of us have been successful in our careers by excelling in tactical management. That is, our rewards, promotions and recognitions have most often come from “doing things right.” And, it is clear that if you don’t “do things right,” there is a high probability you...
Avoiding Decision Traps From AgriMarketing Magazine - Do you think there are more or less than 175 million acres of farmland in the U.S.? How many acres of farmland do you think are in the U.S.? Chances are your answer to the second question isn’t even close to being...
Serving Producers in Volatile Times Without question the agricultural industry is experiencing one of the most volatile times in history. This volatility leads to uncertainty about the industry’s future. Certainly, long-term forces are in place to provide a strong...
Balance Needs, Values and Innovation to Make Sales From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made...
Ag Outlook: Good News, Bad News From CropLife - A Purdue University expert says if you’ve already purchased a portion of your inventory, such as fertilizer, you’ll face some losses this year. But there’s positive news, too. Download This Resource Categories: Risk...
What Big Growers Want From CropLife - In early 2008, about 2,500 mid-size and commercial producers completed a questionnaire that explored how their farm business is changing and what they want from their agricultural input suppliers. The survey concentrates on...
Agri-Marketers to Profit from Commercial Producer Survey From AgriMarketing Magazine - Agri-marketers can better understand the changes occurring with large commercial producers’ businesses and what they want from their agricultural input suppliers by exploring...
Excel Co-op: Responding to Biofuels Download This Resource Categories: Agribusiness, Management, Marketing, Production Agriculture, SalesTags: 2007, agronomy jay akridge, Allan Gray, biofuel, biofuel production, Case Study, christos bitsanis, competition, cooperative,...
An Evaluation of Customer Relationship Management Practices Among Agribusiness Firms Download This Resource Categories: Agribusiness, Management, Research, StrategyTags: 2007, Allan Gray, antonio torres jr., cluster analysis, crm, customer relationship management,...