Article Kim, Stephen, K. and David I. Gilland, “Working More or Working Less? Contingent Allocation of Reseller Effort in Distribution Channels.” Industrial Marketing Management 64 (2017) 44-56. Reviewer Dr. Allan Gray, Executive Director and Professor Summary The...
Tailoring Your Value Bundle From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among...
Sales/Marketing Insights From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers...
Local Dealers of Agricultural Inputs: Who’s Your Buyer From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input...
