Using Brand Nostalgia to Improve Customer Loyalty Reviewers Alex Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The power of brand nostalgia: Contrasting brand personality dimensions and consumer-brand relationships of nostalgic and...
Product Brand May Matter to Commercial Producers From Feedstuffs Magazine - For any given agricultural input, producers are often faced with an array of choices. These choices may include a variety of branded, private label and generic products. Deciding which product...
