What is relationship-based selling? Author: Dr. Scott Downey, Director and Professor For the majority of my career, relationships have been an important aspect of selling in agriculture. The connections between buyers and sellers remain one of the attractive aspects...
Purdue University’s 2018 National Conference for Food and Agribusiness was held November 6-7, 2018 with approximately 100 participants representing both crop and livestock industry sectors. All were eager to learn more about the role and importance of business...
There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still...
Article Durguner, S. “Do Borrower-Lender Relationships Still Matter for Small Business Loans?” Journal of International Financial Markets, Institutions & Money (2017). Reviewer Dr. Brady Brewer, Assistant Professor Summary The relationship between the borrower and...
Article Prior, Daniel D. “The impact of service worker personal resources on relationship quality in business solutions.” Industrial Marketing Management 53 (2016): 216-225. Reviewer Dr. Michael Gunderson, Director and Professor Summary A worker’s...
