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Business to Business
Browse Business to Business Posts
04.11.2017
Quarterly Review
Relationships in B2B marketing
Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....
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06.23.2016
Quarterly Review
Effective market orientation
Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...
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06.23.2016
Quarterly Review
Impacts of switching costs
The purpose of this research paper was to examine the importance of switching costs in...
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