Book Gottfredson, Mark and Steve Schaubert. (2008). “The Breakthrough Imperative – Developing an impactful strategy.” Reviewer Dr. Michael Boehlje, Professor Emeritus, Department of Agricultural Economics Summary Developing strategy is tough stuff. Because it is so...
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue...
No one understands the importance of resilience more than managers who are trying to be successful in the current business environment. Our complex agri-food system is dynamic and ever changing. Managers and the teams they lead have to be able to positively adapt to...
Article Dobni, C. B., M. Klassen, D. Sands. “Getting to Clarity: New Ways to Think About Strategy.” Journal of Business Strategy. 37(5)2016. Reviewer Dr. Allan Gray, Executive Director and Professor Summary The authors explore the balance between complexity and...
Article Mass, Nathaniel J. “The Relative Value of Growth.” Harvard Business Review (April 2005). Summary In this article, Nathaniel Mass makes the case that growth is as important to the bottom line as margin and that the two aren’t mutually exclusive. Mass presents a...
Author: Dr. Dave Downey, Executive Director Emeritus and Professor Emeritus Purdue University’s Center for Food and Agricultural Business was launched in 1986 as a new way for the university to serve agriculture. I have always believed the land grant university system...
Talent Management Matters The only way to improve business performance is to improve the people running the place. After all, an organization is simply a collection of people working together to create value for the customer and capture some of that value for the...
Giant Pursues Ukrop’s Rick Herring grimaced at the irony. For all his years in the retailing business, Herring had longed to take charge of repositioning another company. Download This Resource Categories: AgribusinessTags: Business RELATED POSTS: Connecting Talent...
McDonald’s Corporation “We will continue to pursue opportunities to extend our relevance with a particular emphasis on three key areas: service enhancements, restaurant reimaging and menu innovation... Download This Resource Categories: Industry AnalysisTags:...
Land O’Lakes, Inc.: Branding the Agronomy Distribution Business After establishing itself as a butter marketer in the early ’20s, the cooperative began to sell dairy equipment, feed, seed, and farm supplies to its members. Download This Resource Categories:...
