Buyer-Seller Relationships

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Trust in Buyer-Seller Relationships

09.22.2016

Quarterly Review

Trust in buyer-seller relationships

This research looks at two types of trust in buyer-seller relationships: Calculated and Relational. Calculated...

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Impacts of Switching Costs

06.23.2016

Quarterly Review

Impacts of switching costs

The purpose of this research paper was to examine the importance of switching costs in...

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