Filter by Tag: consumers.

Should the Supply Chain Play Fair?

Should the Supply Chain Play Fair? From AgriMarketing Magazine - In the first article in our series – Should the Supply Chain Play Fair?—we discussed whether consumers want a just and equitable supply chain. Initial survey results showed that consumers do perceive...



Let’s Talk Turkey

Share Letter: Let’s Talk Turkey November 8, 2021 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics,Dr. Courtney Bir, Assistant professor, Department of Agricultural Economics, Oklahoma...






What is Data Anyway?

Share Letter: What is Data Anyway? May 10, 2021 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics Everything is about data these days — data-driven decision making, impassioned arguments...



If a Picture’s Worth 1,000 Words, What Words Would They Be?

Share Letter: If a Picture’s Worth 1,000 Words, What Words Would They Be? April 26, 2021 | Letters Authors: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural EconomicsDr. Courtney Bir, Department of Agricultural...



Media About You Is Happening With or Without You, Agribusinesses

Share Letter: Media About You Is Happening With or Without You, Agribusinesses February 15, 2021 | Letters Authors: Jinho Jung, Graduate Research Assistant, Purdue University Department of Agricultural Economics Courtney Bir, Assistant Professor, Oklahoma State...



The Importance of Sample Size

Share Letter: The Importance of Sample Size February 8, 2021 | Letters Author: Dr. Michael Delgado, Associate Professor, Department of Agricultural Economics, Purdue University We learn in statistics classes that the size of our data sample matters. Then, we get “in...






Online Media Analytics in Agribusinesses (or Lack Thereof)

Share Letter: Online Media Analytics in Agribusinesses (or Lack Thereof) January 25, 2021 | Letters Authors: Jinho Jung, Graduate Research Assistant, Purdue University Department of Agricultural EconomicsCourtney Bir, Assistant Professor, Oklahoma State University...



Straight From the Mouths of the Most Honest Consumers — Kids

Share Letter: Straight From the Mouths of the Most Honest Consumers — Kids December 7, 2020 | Articles Author: Torrie Sheridan, Communication and Marketing Specialist, Purdue University Center for Food and Agricultural Business If you’ve hung around at all in Consumer...