Customer Loyalty

Browse Customer Loyalty Posts

09.23.2021

Marketing, Purdue Agribusiness Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

Read the blog

06.23.2016

Purdue Agribusiness Review

Effective market orientation

Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...

Read the blog

06.24.2014

Marketing, Sales

Loyalty: It’s a Two-Way Street

Read the blog

Workshops

Degrees

About

Contact