Filter by Tag: Customer Needs.

Digital Hybrid Business Models

Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Managing digital transformation through hybrid business models. Herbert Endres, Kristina Stoiber and Nina Magdalena Wenzl Journal Journal of Business Strategy, Vol. 41, No. 6, 2020, pp....



Innovation in services

Article Gualandris, J and Legenvre, H. “Innovation Sourcing Excellence: Three Purchasing Capabilities for Success.” Business Horizons, Volume 61, Issue 1 (January-February 2018) 95-106 Reviewer Dr. Scott Downey, Associate Director and Professor Summary Innovation is...



Balance Needs, Values and Innovation to Make Sales

Balance Needs, Values and Innovation to Make Sales From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made...