Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...
Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this final article in the Data-Driven Decision Making in Times of Crisis series (catch up on previous parts of the series here: 1)...
Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this multi-part blog series about data-driven decision making in times of crisis, we have argued that intelligence, not data itself, is the...
Article Ransbotham, Sam. “The Subtle Sources of Sampling Bias Hiding in Your Data.” MIT Sloan Management Review (2017). Reviewer Courtney Bir, Purdue Graduate Student Research Assistant Summary Data has become an integral part of any business. However, you must...
