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2015 Precision Agriculture Dealership Survey Results

2015 Precision Agriculture Dealership Survey Results In the spring of 2015, CropLife magazine and the Departments of Agricultural Economics and Agronomy at Purdue University conducted the 17thsurvey of crop input dealers about theiruseof agricultural precision...



Loyalty: It’s a Two-Way Street

As I sat in Atlanta wondering if my flight home would be cancelled (thank you, winter 2014), I began questioning how far my loyalty status would get me in rebooking for the next morning’s flights. You see, when it is at all possible, I try to fly with my preferred...



2013 Precision Agricultural Services Dealership Survey Results

2013 Precision Agricultural Services Dealership Survey Results In the spring of 2013, Crop Lifemagazine and theCenter for Food and Agricultural Business at Purdue University conducted the 16thsurvey of crop input dealers and their use of precision technology. Download...



Measuring Loyalty

Measuring Loyalty From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham, from the 2009 movie “Up in the Air.” A debonair businessman whose job requires frequent travel, Bingham made it his personal goal to join his...



Avoiding Decision Traps

Avoiding Decision Traps From AgriMarketing Magazine - Do you think there are more or less than 175 million acres of farmland in the U.S.? How many acres of farmland do you think are in the U.S.? Chances are your answer to the second question isn’t even close to being...