Filter by Tag: Decision Making.

That’s a Wrap on #2021 in Consumer Corner

That’s a Wrap on #2021 in Consumer Corner December 27, 2021 | Letters Authors: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics, and Taylor Thompson, MS Student, Purdue University, Department of Agricultural...



You (Probably) Deserved That

You (Probably) Deserved That November 15, 2021 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Natural consequences … often positioned to parents as things that happen to their children...



The Value of Understanding Customer Profitability

The Value of Understanding Customer Profitability Author: Dr. Mark Manfredo, professor in the Morrison School of Agribusiness at Arizona State University As our competitive landscape shifts, it demands ag retailers sharpen their business acumen and hone their...



Don’t Eat Random Mushrooms

Don’t Eat Random Mushrooms May 31, 2021 | Articles Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics  One year ago, Consumer Corner was born to bring you consumer-derived insights drawn from...



A Series on Decision Making Part 5: Call to Action

Author: Dr. Pete Hammett, Visiting Professor In this final installment of our series on decision making, we’ll reflect on practical suggestions for improving our effectiveness in decision making. If you’d like to catch up on previous parts of this series, you can read...



Data-Driven Decision Making in Times of Crisis: Communication

Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this final article in the Data-Driven Decision Making in Times of Crisis series (catch up on previous parts of the series here: 1)...



A Series on Decision Making Part 4: Observations on Decision Making

Author: Dr. Pete Hammett, Visiting Professor Back when I worked for a large bank, we would have an annual golf outing for senior management and bank associates each year. During one outing, my team was playing behind four of the bank’s senior executives. At one point...






Squirrels are Both Rational and Consistent; Humans are Human

October 19, 2020 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics It’s interesting that we use the term “squirrelly” to describe humans when they are acting unpredictably. As it turns out,...