Filter by Tag: Decision Making.

Don’t Eat Random Mushrooms

Don’t Eat Random Mushrooms May 31, 2021 | Articles Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics  One year ago, Consumer Corner was born to bring you consumer-derived insights drawn from...



A Series on Decision Making Part 5: Call to Action

Author: Dr. Pete Hammett, Visiting Professor In this final installment of our series on decision making, we’ll reflect on practical suggestions for improving our effectiveness in decision making. If you’d like to catch up on previous parts of this series, you can read...



Data-Driven Decision Making in Times of Crisis: Communication

Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this final article in the Data-Driven Decision Making in Times of Crisis series (catch up on previous parts of the series here: 1)...



A Series on Decision Making Part 4: Observations on Decision Making

Author: Dr. Pete Hammett, Visiting Professor Back when I worked for a large bank, we would have an annual golf outing for senior management and bank associates each year. During one outing, my team was playing behind four of the bank’s senior executives. At one point...






Squirrels are Both Rational and Consistent; Humans are Human

October 19, 2020 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics It’s interesting that we use the term “squirrelly” to describe humans when they are acting unpredictably. As it turns out,...






Business Decision Making and Pulling the Plug

August 31, 2020 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics Warren Buffet famously said (and has since repeated), “The most important thing to do if you find yourself in a hole is to...



Data-Driven Decision Making in Times of Crisis: Data Analysis

Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this multi-part blog series about data-driven decision making in times of crisis, we have  argued that intelligence, not data itself, is the...



A Series on Decision Making Part 2: Views on Decision Making

Author: Dr. Pete Hammett, Visiting Professor The volume of material and research on the topic of decision making is astounding. From what I’ve seen, we can categorize these insights into two critical influencers in the decision-making process: how leaders reflect...