Distribution

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06.19.2018

Agribusiness, Marketing, Strategy

Do Marketers Need Sales People or Vice Versa?

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01.20.2009

Agribusiness, Marketing, Research, Sales

Market Segmentation Practices of Retail Crop Input Firms

The farmers targeted by crop input retailers may be divided into distinct groups or segments,...

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02.22.2002

Agribusiness, Production Agriculture, Supply Chain

Launching New Products: Harris Moran’s New Romaine Lettuce

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07.22.2001

Agribusiness, Research

E-Commerce Strategies Among Agribusiness Input Firms

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