Filter by Tag: Economics.

Finding balance

Article Kim, Stephen, K. and David I. Gilland, “Working More or Working Less? Contingent Allocation of Reseller Effort in Distribution Channels.” Industrial Marketing Management 64 (2017) 44-56. Reviewer Dr. Allan Gray, Executive Director and Professor Summary The...



Is cash king?

Article Nason, Robert S. and Pankaj C. Patel. (2016). “Is cash king? Market performance and cash during a recession.” Journal of Business Research. 69(10), 4242-4248. Reviewer Dr. Michael Gunderson, Director and Professor Summary Previous research suggests that “cash...



Effective market orientation

Article Frösén, Johanna ; Jaakkola, Matti ; Churakova, Iya ; Tikkanen, Henrikki. “Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms.” Industrial Marketing Management 52 (2016): 91-99....