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A great moment for value-based sales in agribusiness

A great moment for value-based sales in agribusiness Reviewers Luciano Thomé e Castro, Founding Partner at Markestrat Group Article ‘It’s almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets by Harri...



How can big data empower the development of new products?

How can big data empower the development of new products? Reviewers Gustavo Stevanin de Souza, Research Assistant Article Customer-centered data power: Sensing and responding capability in big data analytics by Hsiao-Ting Tseng, National Central University, Taoyuan,...



Competitive Advantage by Learning

Competitive Advantage by Learning Reviewers Lourival Carmo Monaco Neto Article Learning to Learn by Erika Andersen Source Harvard Business Review, March 2016 Summary Despite the very well-known fact that the pace of change in current times is unprecedented and...



The Unconventional Path to New Perspectives

Virgil Bremer knows a thing or two about impeccable timing. Over their one-year anniversary dinner, Bremer shared with his wife that he had decided to leave his 6-year career as a senior research scientist in the animal health industry in favor of running the couple’s...



Video: Craig Newman Talks the Value of Professional Development

Craig Newman, recently retired president and CEO of AgReliant Genetics, is a firm believer in professional development. He’s also partial to Purdue’s ASTA Management Academy because of the way it is tailored specifically to the seed industry. Listen in as...






First Class of Food and Agribusiness MBAs to Graduate in August

First Class of Food and Agribusiness MBAs to Graduate in August From Purdue News - While most of their communication with professors and each other has been via the Internet, all the members of the first agribusiness executive MBA class are scheduled to be on hand for...