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Challenges of Implementing Omnichannel Marketing

Reviewer Dr. Luciano Castro, International Adjunct Professor Article Informational Challenges in Omnichannel Marketing: Remedies and Future Research by Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker and...






The Role of Digital Technology in Agribusiness

Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural Economics See more from Mati on Twitter or LinkedIn. Article Exploring the impact of digital transformation on technology entrepreneurship and...



Measuring Return on Sustainability Investment

Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article How to Talk to Your CFO About Sustainability by Tensie Whelan and Elyse Douglas Source Harvard Business Review, January-February 2021  *This writing was inspired by insights from the...