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Farmers

Browse Farmers Posts

05.12.2023

Agribusiness, Finance

What Does the Federal Fund Rate Increases at May FOMC Meeting Mean for Food and Agribusiness?

During the May 3rd Federal Open Market Committee (FOMC) meeting, FOMC voting members raised the...

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03.29.2023

Management, Quarterly Review, Strategy

Modern Chinese Management and Agribusiness

China is one of the most major food producers and consumers in the world. More...

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03.29.2023

Quarterly Review, Strategy

How Farmers Interact with Digitization of the Agricultural Value Chain

This article examines different market segments of the crop protection market and how that is...

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01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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06.27.2022

Agribusiness, Quarterly Review

How Farmers Markets Support Local Agriculture

Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...

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06.02.2022

Agribusiness, Featured, Leadership

How to Tighten Your Grasp During Industry Shifts

There’s no double that the ag and seed industries have experienced major changes over the...

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04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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Challenges of Implementing Omnichannel Marketing

03.24.2021

Marketing, Quarterly Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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Using Technology to Address Farm Labor Shortages - Effective or Not?

03.24.2021

Quarterly Review, Strategy

Using Technology to Address Farm Labor Shortages – Effective or Not?

Economists have always been interested in the interactions between capital and labor. In a recent...

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The Role of Digital Technology in Agribusiness

03.24.2021

Quarterly Review

The Role of Digital Technology in Agribusiness

This paper analyzes the effect of digital transformation on value creation and attempts to improve...

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  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247
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