Farmers

Browse Farmers Posts

12.09.2020

Agribusiness, Purdue Agribusiness Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

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12.09.2020

Purdue Agribusiness Review, Research

Weather and Technological Change’s Impact on Total Factor Productivity

Total factor productivity (TFP) is a measure of economic efficiency and is commonly measured as...

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03.24.2021

Purdue Agribusiness Review, Strategy

Using Technology to Address Farm Labor Shortages – Effective or Not?

Economists have always been interested in the interactions between capital and labor. In a recent...

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03.24.2021

Purdue Agribusiness Review

The Role of Digital Technology in Agribusiness

This paper analyzes the effect of digital transformation on value creation and attempts to improve...

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03.24.2021

Marketing, Purdue Agribusiness Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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