Filter by Tag: Firm Value.

Talented people and strong brands

Article Vomberg, A., Homburg, C. and Bornemann, T. (2015), Talented people and strong brands: The contribution of human capital and brand equity to firm value. Strat. Mgmt. J., 36: 2122–2131. doi: 10.1002/smj.2328 Reviewer Dr. Michael Gunderson, Director and Professor...