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Food

Browse Food Posts

03.29.2022

Marketing, Purdue Agribusiness Review

Using Brand Nostalgia to Improve Customer Loyalty

Marketing is more important now than ever before due to the increased visibility and availability...

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Purdue University Center for Food and Agribusiness Consumer Corner Logo.

03.09.2022

Agribusiness, Supply Chain

When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries

Looking around in spring of 2022 (it’s close enough to spring, right?), there is no...

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01.12.2022

Agribusiness, Featured, Finance

Inflation and interest rates in the agribusiness marketplace

Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain...

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12.01.2021

Agribusiness, Featured, Supply Chain

A Reflection on Supply Chain Management: Today’s Big Headline

Supply chain management (SCM) exploded from a business function name to news headlines and household...

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11.04.2021

Finance, Leadership, Management

The value of understanding customer profitability

As our competitive landscape shifts, it demands ag retailers sharpen their business acumen and hone...

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Strategic-Changes-Shaping-A-New-Ag-Input-Retail-Industry

10.18.2021

Agribusiness, Featured, Strategy

Strategic Changes Shaping a New Ag Input Retail Industry

Ag input retail is a large and dynamic industry that has faced important trends in...

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Pursuit-of-Ideas

09.23.2021

Agribusiness, Purdue Agribusiness Review, Strategy

The Pursuit of Ideas and Ideals

Business landscapes are changing at a pace never seen before. The amount and diversity of...

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Sustainable-Goals

09.23.2021

Agribusiness, Purdue Agribusiness Review

How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals

In 2015, the United Nations introduced the Sustainable Development Goals (SDGs), which are expected to...

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Omnichannel-Strategy-Congruence

09.23.2021

Marketing, Purdue Agribusiness Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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Improving-Brand-Reputation

09.23.2021

Purdue Agribusiness Review, Strategy

Improving Brand Reputation Using Social Media

The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...

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