A Reflection on Supply Chain Management: Today’s Big Headline Author: Bobby J. Martens, Associate Professor & Iowa Institute for Cooperatives Endowed Professor of Economics, Department of Economics, Iowa State University Supply chain management (SCM) exploded...
The Value of Understanding Customer Profitability Author: Dr. Mark Manfredo, professor in the Morrison School of Agribusiness at Arizona State University As our competitive landscape shifts, it demands ag retailers sharpen their business acumen and hone their...
Strategic Changes Shaping a New Ag Input Retail Industry Authors: Dr. Luciano Thomé e Castro, International Affiliated ProfessorDr. Allan Gray, Professor, Land O’Lakes Chair in Food and Agribusiness, and Executive DirectorDr. Lourival Carmo Monaco Neto, Postdoctoral...
The Pursuit of Ideas and Ideals Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why Today’s Startups Pursue Both Ideas and Ideals by Ranjay Gulati Journal Harvard Business Review, May 13, 2021 Summary Business landscapes are changing...
How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural EconomicsSee more from Mati...
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article Can off-line-online congruence explain online loyalty in...
Improving Brand Reputation Using Social Media Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article Real-Time Brand Reputation Tacking Using Social Media by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian...
The Second Generation of Strategic Agri-Marketing Authors: Caroline Edmondson, Communication and Marketing Intern, Center for Food and Agricultural BusinessTorrie Sheridan, Marketing Manager, Center for Food and Agricultural Business In an industry where family values...
Common Pitfalls in the Decision Making Process Author: Dr. Brady Brewer, Assistant Professor and Associate Director for Research Some business decisions are simple — we make them without much thought or deliberation and carry on as normal. Other larger decisions such...
Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...
